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A Facebook business page should complement your website.
Not BE your website.
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Ten reasons why using Facebook as your business website is a bad idea
1. You don’t own it. Facebook owns it. And they can change it however they want whenever they want. They can remove it if they want. They can make it hard to see in search results. You don’t control it, you just manage it.
2. You eliminate non-Facebook users. It’s hard to imagine, but not everyone uses Facebook. (And there are for sure days I want to quit it.) Facebook has over two billion users, but there are still people who don’t use it, particularly in younger and older demographics.
3. You will have to pay for ads for your posts to get seen. Facebook is in the business of making money. We call this the Fremium model. It seems free… but in order to get seen, you have to pay. Say you add a post to your page. Only a fraction of the people who follow you will actually see that. This is by design, because Facebook wants you to pay for that traffic.
4. Your SEO options are limited at best. I talk to folks about SEO all the time. I’ve done a few webinars on SEO. And the truth is, you can optimise your Facebook page to an extent, but you aren’t going to be able to target specific keywords. If you are a dentist and someone in your town is searching for “dentures” your Facebook page isn’t going to make the list. And even if your page makes it into the search results, you are only going to get ONE listing. If you have a website with ten pages, that’s ten opportunities to be found in the search results.
5. Functionality is limited. When your website is only a Facebook page, there are limited options for functionality. You can use Facebook Messenger to chat with your patrons. Or post updates. Or they can click on your phone number. But that’s pretty much it.
6. There’s no sales funnel. On a website, we create a strategy to drive your customers into action using content and calls-to-action. Unless you are running ads on Facebook, which again will only be seen by Facebook users, you have no sales funnel.
7. There’s no place to put content. Yes, you can write an about us section, and you can add status updates and upload photos, but you can’t really write in-depth content that’s going to draw in your users and get found in the search engines.
8. You can’t brand the page. It’s always going to look like Facebook. You can add a cover image and upload a profile image, but that’s it for branding.
9. The archival options are limited to say the least. With a website, you can make pages and posts, save them, organise, and make them searchable. A Facebook page has limited options for saving your content and NO options for exporting your content. If you want to find photos or posts a year or more later, it’s really hard for you to find, let alone your customers.
10. Analytics are lacking. When you have a website, you can install analytics trackers so you know who is visiting your page and where they are coming from. The analytics options in Facebook are limited and don’t give enough data to optimise for better outcomes.
Your business is better than Facebook
